ABB: Innovative raspberry varieties for Turkish export growers

Advanced Berry Breeding (ABB) is a Dutch breeding company specialized in high-quality raspberry varieties. Their genetics help Turkish growers achieve better fruit quality, shelf life, and yield — critical for export success.

What we offer:

• Varieties bred for market traits like color, size, and firmness
• Options like Kwanza®, Mapema, Sarafina™, Rafiki™ and Shani™
• Advanced breeding technology for high yield and resilience
• Shelf-life optimized for premium export
• Practical support on crop selection and integration

Why choose ABB?

“We are committed to reshaping the industry through innovation,” says ABB. Growers using ABB varieties have already gained access to premium export markets and retail channels.

Already in Türkiye

ABB works with a selected group of Turkish growers. “We aim to build long-term partnerships focused on premium retail and export,” the company explains.

Next steps?

Start by choosing the right variety. Combine our genetics with expert crop advice and focus on consistency and shelf life. ABB is ready to help Turkish growers reach the next level in European soft fruit exports.